Customer

 

Cambridge dictionary defines customer as 'a person who buys goods or a service'. There are some points I want to mention categorically to better explain the definition of a customer and the relationship between a vendor and the customer.

CUSTOMER IS ALWAYS RIGHT!

I am not in coherence with the above statement. I believe that it is the responsibility of the vendor to explain the customer about the quality , practical use and other technical related aspects like ease of use and practical limitations and serviceparameters'. Customer might think that he is right but the responsibility lies with the vendor to educate the customer about the product in a manner suitable to both. This might be a tough task to educate all the customers but , by doing so , the vendor will create awareness about the product and that will add mileage in the longer run. Customers will want to talk and know more if the vendor is convincing.

DO WHAT YOU DO SO WELL , THAT THEY WILL WANT TO USE IT AGAIN AND BRING THEIR FRIENDS.

The primary responsibility of the vendor is to deliver the product and also provide an end-to-end solution to the customer. By doing so , the customer will want to use the product again and will also recommend it to his friends.

NOTHING IS AS CONTAGIOUS AS ENTHUSIASM!

Imagine a scene where you walk into a store to buy a cell phone and the vendor or the sales executive is not interested in explaining about the product. You would simply lose interest and walk out. Enthusiasm is very much required for a vendor or sales person. The enthusiasm with which we try to explain about the product and the service carries lot of weight and in many cases is the indicator for a good deal closure.

WELL DONE IS BETTER THAN WELL SAID.

It is always important for the vendor to translate his words into action. Just by talking and not acting and doing the necessary thing creates a very bad impression to the customer. The vendor should see to it that his words get into actions at the earliest to create TRUST in the customer.

ALWAYS DO MORE THAN IS REQUIRED OF YOU.

Customer will always be happy to take more and give less.  Believe me this gives more mileage than Rs.50,000 worth of marketing cost.

I want to conclude by saying that all the vendors should not think that they are just selling a product. They should think that they are selling a concept. Products might not sell but Concepts do.